The campaign for the presidency of the United States is getting underway with the Republicans going through the process of selecting their candidate for the general election. So much of politics in the modern era is spin, style and canned theatrics. As the politicians do their best to sound earnest and sincere, this video from musical Chicago is a good reminder of how handlers and advisers shape much of what we see and hear with poll tested responses to expected questions. It is most effective when you can summarize your core message in one bullet point - as in the example from the musical Chicago "they both reached for the gun". Say what you will, he knows how to keep his client on message!!
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